Feb 24, 2026
In this episode Alison is joined by Jason Rhoads, an award-winning Digital Marketing Strategist who specialises in helping construction and trade business owners maximise their return on investment in digital marketing and the use of AI.
In an industry which is often ‘smoke and mirrors’, Jason provides practical advice and insights into what you should focus on as an owner of a trade business, saving you the listener valuable time and money!
In this episode Alison is joined by Jason Rhoads, an award-winning Digital Marketing Strategist who specialises in helping construction and trade business owners maximise their return on investment in digital marketing and the use of AI.
In an industry which is often ‘smoke and mirrors’, Jason provides practical advice and insights into what you should focus on as an owner of a trade business, saving you the listener valuable time and money!
What You’ll Learn in This Episode
- The importance of understanding what works before you spend
- Why starting with a solid foundation is so important e.g. web presence
- How to use AI and analytics to define what works in your business to increase your ROI
- A fascinating way to use AI to spot trends in your customer needs – I LOVED this one!
- Case studies of businesses that Jason has helped grow significantly by using data driven strategies
- How he analyses the data in detail to really make digital
marketing work